Welcome To Serious Fun

Not just another surf store.

Serious Fun is Rotorua's leading surf and streetwear store. Now with an additional locations in Tauranga and Tirau, we offer a wide range of quality brand shorts, tees, bikinis, jeans, shoes, sunglasses, boardshorts and everything else you need to hit the sand or the pavement.

So come and talk to our friendly staff, we have a passion for our product and can help you to find something that is uniquely you.